中國(guó)獨具實操的生(shēng)意戰略咨詢公司，全鏈解決生(shēng)意增長。是一家以戰略規劃和内容創意爲主的生(shēng)意戰略咨詢公司，爲客戶提供以年(nián)度服務爲主的營銷矩陣咨詢，包含品牌生(shēng)意戰略咨詢、數據與流量建設、産品研發與設計(jì)、形象創意與内容生(shēng)産、推廣策劃與媒介購(gòu)買、社交電商梳理(lǐ)運營、短(duǎn)視頻等爲一體(tǐ)的全鏈營銷服務。

●

公司成立于二零零八年(nián)，由資深戰略顧問(wèn)楊中力先生(shēng)負責發展運營及管理(lǐ)。緻力于将紮實高效的營銷戰略和充滿活力的創新思維帶給企業，爲企業提供真正推動生(shēng)意增長及品牌發展的實效方案，由知行合一到品銷合一，做到中國(guó)最佳水平。

●

楊中力營銷，以“營銷整理(lǐ)術(shù)”爲核心方法，結合企業發展階段爲企業提供最具實效的年(nián)度營銷咨詢服務，圍繞企業經營所需的生(shēng)意創建及生(shēng)意增長兩大(dà)核心開展工(gōng)作(zuò)，協助搭建完整的營銷戰略體(tǐ)系。

再洞察與真感受  

●

“再洞察與真感受”是楊中力營銷咨詢每一個項目的策略基點，在多重維度和真實共情中去(qù)建立對問(wèn)題的認知與決策，打破表征局限和慣性思維陷阱 。作(zuò)爲企業核心決策，不僅需要提問(wèn)的能力，更需要具備重新定義問(wèn)題的能力。

●

Re-insight and Empathy

"Re-insight and Empathy" is the strategic basis of each project of Yang Zhongli Marketing Consultancy. It establishes the cognition and decision-making of the problem in multiple dimensions and true empathy, breaking the restriction of appearance feature and the trap of inertia thinking. As the core decision of enterprise, not only the ability of questioning, but also the ability of question redefinition is needed.

利益塔 ｜ 業績基礎 打造購(gòu)買理(lǐ)由  

●

利益即是生(shēng)意的核心，以生(shēng)意頂層視野重新理(lǐ)清生(shēng)意本質。通過精準的品牌定位、品類細分(fēn)，以及強勢的産品競争力找到企業生(shēng)态位，通過社會利益、企業利益、品牌利益、産品利益搭建企業利益塔，完善并優化企業生(shēng)存要素。

印象管理(lǐ) ｜ 業績突圍 構建品牌印象  

●

品牌是消費者對人(rén)事(shì)物的多緯感知、與單維印象的融合。通過品牌獨特的印象管理(lǐ)，打造超越識别元素的視覺呈現、工(gōng)具搭建，有效實現品牌價值賦能，根據消費者需求變化持續叠代，穩定管控品牌印象。

業績流 ｜ 業績裂變 持續引入新客

●

從(cóng)業績出發，構建流量源到流量池具體(tǐ)的硬舉措。以精準的營銷舉措及深入的需求挖掘，讓産品不斷和消費者發生(shēng)關系并裂變，進行升單串轉與持續的粘性培養，形成穩定增長的業績流來(lái)源。

Tower Of Interest  ｜ Performance Basis Create Reasons for purchase

Benefit is the core of the business, therefore, we re-clarify the essence of business from the perspective of the top level of business. Through accurate brand positioning, category segmentation, and strong product competitiveness, to find an enterprise niche, we would build an enterprise interest tower via social interests, enterprise interests, brand interests, and product interests, to enhance and optimize the survival elements of enterprise.

Impression Management ｜ Performance Breakthrough Construct Brand Impression

Brand is the fusion of consumers' multi-latitude perception and the single-dimensional impression of human life. Through the unique impression management of the brand to create a visual presentation and tool building that transcend the identification elements, it effectively achieves the empowerment of the brand value according to the consumers‘ changeable needs to keep iteration and stable control the brand impression.

Performance Flow ｜ Performance Fission Introduce in New Customers continuously

Beginning with performance, we build a specific and efficient measures from the flow source to flow pool. With the precise marketing measures and a deep demand excavation, our company constantly makes products to be related to consumers and trigger fission. It also applies to the order upgrading and continuous stickiness training to form a steady growth of the performance flow.